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Wednesday, April 14, 2010

Color Renovation

Stampin' Up! has recently made a big announcement that I am very excited to share with all of you. 

For about two years, Stampin' Up! did a great deal of research regarding color trends. They held focus groups and surveys to get feed back from demonstrators and also took information based on sales about what colors we loved and which ones we didn't really use as much. With all the information they gathered, new color collections were born.  Starting with the upcoming catalog which will be released in July (IBC 2010-2011), the whole color family structure will be changed.  Our color families are becoming color collections

A few things to note about this change: 
  • If you've been a Stampin' Up! customer for a while now,  you may be glad to hear that some of the previous InColors are returning as core colors in the new color collection. There are 10 returning colors from the past: Tangerine Tango, River Rock, Riding Hood Red, Wild Wasabi, Baja Breeze, Pink Pirouette, Pacific Point, Melon Mambo, Soft Suede, and Rich Razzleberry.
  • We are getting 5 NEW COLORS in the new color collection: Daffodil Delight, Early Espresso,Cajun Craze, Cherry Cobbler, Marina Mist.  These colors are BEAUTIFUL!!!  They are wonderful vibrant additions to the core collections.  I can hardly wait to start playing with these colors and incorporating them into my projects. Once you see them, I'm sure you'll want to start playing with these colors as well.
  • Kraft is now part of the core collection!!  This beloved color is now a staple neutral color and it has received its own snazzy Stampin' Up! color name:  CRUMB CAKE!!!  You know what this means??   Yes,  it is not only available in cardstock but it will have its own ink pad too (and possibly some other items as well)!!! 
  • The InColor program is also part of the renovation.  We will be introduced to 5 new InColors with the 2010/11 catalog and they will be available for 2 YEARS!!!  It gets even better... with the 2011/12 catalog, we will be introduced to another set of 5 InColors giving us 10 InColors all together!!!  2010/11 InColors will retire with the release of the 2012/13 catalog but will be replaced with another set of 5 new InColors.  That gives us a constant 10 InColors to keep our art work "hip" and vibrant! We should hear about the new InColors sometime in June, so keep visiting for updates!
This is a pretty big change to our fundamental core element. With such a big change means that there will be 30 colors in our current color line up to which we will be bidding a fond farewell. The retiring colors are: Pink Passion, Pixie Pink, Pale Plum, Orchid Opulence, Lovely Lilac, Lavender Lace, Almost Amethyst, Bordering Blue, Brocade Blue, Ballet Blue, Brilliant Blue, Taken with Teal, Glorious Green, Handsome Hunter, Sage Shadow, Mellow Moss, Green Galore, Gable Green, Barely Banana, Yoyo Yellow, Summer Sun, Apricot Appeal, Only Orange, Really Rust, Ruby Red, Cameo Coral, Blush Blossom, Creamy Caramel, Close to Cocoa, Going Gray.  If any of these are particular favorites of yours, its time to stock up.  These colors (cardstock, ink pad, ink refils, ribbon, etc) will only be available through the end of June 2010. 

To place your order, visit my Online Store (click 'Shop Now' on the top right hand corner) or send me an email with your order and contact information.

I'm very excited about the new color collection.  If you'd like to learn more about the new color collection and would like to host a workshop, let me know.  I'd love to share this with you and your friends. 






Happy Stampin'!

Valerie

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